Creative work that meets its audience before it launches
Inkfield Creative Studio works with businesses across coastal North Carolina on brand, design and campaign work, with audience testing built into every engagement at our expense.
Brand Identity
Identity systems developed and then tested with your actual customers before a route is recommended, with the results reported in full.
- Routes tested pre-recommendation
- Testing at our cost
- Results reported unedited
- Source files and fonts transferred
Campaign Creative
Campaign concepts tested for comprehension and recall with the people they are aimed at, rather than approved in a meeting by people who wrote the brief.
- Comprehension tested, not liking
- Real audience sample
- Weakest route identified honestly
- Assets production ready
Packaging and Print
Packaging tested in the conditions it will actually be seen in, including on a shelf at distance, which is where most pack designs fail.
- Tested at shelf distance
- Print specification included
- Production costs quoted separately
- Artwork files handed over
Web and Digital Design
Interface and site design tested with real users on real devices before build, because a design approved on a desktop monitor is not evidence.
- Tested on real devices
- Usability, not preference
- Accessibility checked at design stage
- Developer handover included
Audience Testing
Standalone testing of creative that somebody else made, for businesses that want an independent read before committing to a launch.
- Works on others' creative
- Fixed fee, standalone
- Findings reported unedited
- Yours to act on however you like
Brand Audit
An assessment of an existing brand including whether it needs changing, tested with customers rather than assessed on taste.
- Customer-tested, not opinion
- Honest do-nothing option
- Fixed fee, no obligation
- Report is yours to keep
What the testing actually measures
Unprompted comprehension. Shown the work briefly and without explanation, can somebody say what the business does. This is where most routes separate.
Recall after a delay. What people remember later, which predicts behaviour far better than what they said in the moment.
Attribute perception. What the work implies about price, quality and who it is for, which is frequently not what was intended.
Realistic conditions. Packaging at shelf distance, digital work on a phone, signage at the size and speed people actually encounter it.
Sample from your audience. Your customers or a genuine match for them, with visitor and resident groups separated where that matters.
Find out whether your audience understands it
Standalone testing works on creative somebody else produced, before you commit to a launch or a print run.
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